Help your shoppers more easily find products they’ll love by displaying variations across the shopping experience which are most relevant to their current purchase intent.
Searchspring’s new level of control over how variations of products are displayed creates a unique opportunity to evaluate shopper intent in real-time and then dynamically match it with the most relevant experience to ensure that you’re showing the right product, to the right shopper, at the right time.
Imagine you're shopping for shirts, and you filter down for your size and a color you like. Now imagine clicking a product you want to buy, only to find it's not actually available in that color in your size! It’s likely that you'll leave in this unpleasant scenario and take your chances at finding a store with a better shopping experience to spend your money at.
With Searchspring's variants support, we automatically hide products that aren't actually available in combinations selected by shoppers using filters on search or category pages.
When shoppers are using filters to find products, they expect to see those versions of the products throughout their shopping experience, while merchants also need a way to optimize which versions of those products they’re highlighting.
Searchspring balances these needs with Dynamic Display: The behavior where each product’s display on search results or category pages can be determined by variant data such as image, name, price, etc.
Automatic for Search & Faceting
When shoppers are browsing for certain types of products, they expect to see their selections reflected on a high level. For instance, a shopper filtering for red will expect the product images in the list to change to show what the red option of each looks like. Similarly, a shopper searching for "polka dot dress" will automatically show the polka dot image for each product that has a polka-dot variation. This behavior comes out-of-the-box for Searchspring once your site has been set up for variants support.
Merchandising: Dynamic Display Rules
Merchants need to be able to optimize their strategy to align with sales, margin goals, or even brands or holidays, all of which can be closely linked to specific variants of products. Dynamic Display Rules for Variants allows you to influence how products appear on your store by adjusting which variant of each product will be chosen to represent it on your search results or category pages.
Getting set up
Interested in getting Variants support for your store?
Read more here »