This feature is in early beta testing and is only being tested with some select merchants. If you are interested in joining the beta, please send us an email.
A/B Testing allows you to test and compare up to 5 different variations on a single merchandising campaign, each of which you can make a change using any of Searchspring's Visual Merchandising tools.
A/B Testing is available on any campaign type, so you can test across your entire site, on a specific page, or anything in between.
You can run an experiment with these variations:
- Boost rules and a banner that emphasize a brand
- Boost rules and a banner that emphasize a different brand
- No custom boost rules or banners, as a control group
How can I get it?
While A/B Testing is currently in beta, it will be available to all Searchspring merchants once fully released. Interested in the beta test? Please reach out!
How do I use it?
Let's dive in! Click here to learn more »
What does it cost?
A/B Testing is available as part of our core offering in the Visual Merchandising suite at no additional cost.
Is there any reporting?
To track the performance right away, you can do so by setting up Google Analytics reports. Reporting within the management console is coming soon.
How does it work?
Each A/B Testing experiment will segment users into random groups based on how many variations you've set up and the percentage of users desired in each. A user will always be in the segment they're initially assigned, so reloading the page or coming back another day will result in the same experience for the same shopper.
When you begin a subsequent experiment, even on the same exact campaign, the same user will be randomly re-assigned for the new experiment - therefore, a user will not stay in the same variation number over multiple experiments.