This is part of our advanced Segmented Merchandising feature.
Once you've gotten set up, it's time to start merchandising on segments!
Creating a Segment-only campaign
A segment-only campaign is useful to make broad changes that will affect all shoppers within a specific segment.
To begin, click "Create a Campaign" from the main Visual Merchandising page. Select "Segment", then enter the tag you'd like to use to identify this segment. Don't worry, you can change this later.
Editing the segment
You can edit the tag you're using to identify this segment by going to the Context toolbox and clicking the edit icon to the right of the segment.
Note: If you don't see the Segment tab, reach out to your customer success representative to discuss how to move forward with this feature.
Merchandising a specific page for a segment
If you'd like to merchandise a specific segment/page combination, first create a normal search or category campaign. From there, go to the Context toolbox and select the Segment tab.
Set up your segment tag here, and you're all set to merchandise that specific context. You can edit or remove a segment from a search or category campaign at any time.
Once a segment is set, you will see Segment appear in the list under the Campaign Scenario as a reminder that this campaign is only affecting this segment/page combination.
Frequently Asked Questions (FAQ)
Is there any reporting?
Currently, Searchspring does not yet offer direct reporting to reflect segmentation in merchandising. If you would like to track the performance between the different segments you are merchandising, you can easily do so by sending your segment tags to Google Analytics at the same time you send them to Searchspring. Read more here »
I don't see the "Segment" tab in the Context toolbox
Please review the Segmented Merchandising article to learn about to get set up with this feature. If you've already installed, please reach out to your customer success representative to ask for this to be enabled for your store.
Can I set more than one segment on a single campaign?
How do segment campaigns work together with other merchandising campaigns?
Any campaign setting from a segment campaign will override that setting for a non-segmented campaign.
You have a campaign set up to show a banner when a shopper searches for blouses.
You have a segment campaign set up to show a different banner to all shoppers in New York.
For shoppers in New York searching for blouses, the banner from the segment campaign will override the normal campaign.
If you would like custom behavior in this kind of scenario, you can create a new "Search for blouses" campaign and attach the New York segment to it.
Read more: How Campaigns Combine
What if I want to use more than one segment at a time? (Advanced)
In some cases, you may want to use more than one segment simultaneously for your shoppers, such as identifying a shopper by both gender and location. It is possible to do so, however there is not currently a way to identify which segments are more important than others, and so it is important to understand the caveats.
Multiple segments cannot merge the same type of campaign setting.
You have a segment campaign to show a banner to shoppers in New York, and another campaign to show a different banner to all women shoppers.
Which banner would show for a woman in New York? Since there is not currently a way to determine if gender or location is the more important segment, the oldest campaign will take precedence.
However, multiple segments can use different types of campaign settings together.
You have a campaign to show a banner to shoppers in New York, and another campaign with a boost rule to prioritize women's products to all women shoppers.
Since banners and boosts are entirely separate settings, there is no conflict. A woman in New York would be shown women's products and the banner.