This is a legacy Searchspring product replaced by Personalized Recommendations. We recommend that you speak to your customer success manager about upgrading to Personalized Recommendations.
Create New Profile
On the Profile List page, use the "Add New Product Recommendations" button to create a new draft profile.
Choose where you intend to place this profile on your store. This will be a helpful reference for you, and also changes some of the options available to you while setting it up.
Once you have selected the placement, you will be taken to the Edit Profile Page with a brand new Draft profile.