For most SearchSpring sites, we require every search term to be found in a product's searchable data to show in results -- this is to ensure the best relevancy. This practice is called "strict search". In some cases, sites can break this rule when there would be zero search results, and instead fall back in these cases to use a "loose search", in which at least one searched word must be found in a product, but not all.
The feature that falls back to a loose search only when there are zero results for the original search is called Automatic Search Downgrade, and the Popular Searches w/ Secondary Matches report shows how often that occurs on your site. If you don't have it enabled, this report will be empty.
Searches that couldn't find any products even after downgraded to a loose search do not appear on this report.
If you're interested in getting Automatic Search Downgrade on your site, please contact your customer success representative.
The date selector at the top right of the page is used to change the range of dates for which you'd like to view details of this report. This reporting can be viewed up to two years back from the current date.
The chart shows you how many search queries had zero results and resulted in an automatic search downgrade each day in your selected date range.
This chart is helpful to measure how often your shoppers are being given more vague results than their original search term. If this is consistently high, that could mean you should consider:
- Adding synonyms for some of the words in the table below the chart
- Adding some more of the terms to your searchable product data from the table below the chart
Total Downgraded Searches
This number shows the total number of downgraded searches for the duration of your selected date range.
Average Downgraded Searches / Day
This number shows the average number of downgrades searches per day for the duration of your selected date range.
Downgraded Query column
The query that in itself would return zero results, and so was downgraded.
Total Downgraded Searches column
The total number of downgraded searches for this query during your selected date range.