The basic store information is used to just setup some basic account information. This can be found in the Searchspring Management Console under Store Info
This is the title of your website, usually your company name.
This is the URL of your website.
This is the physical store address if you have one.
Customer Service Phone
This is your customer service phone number. It can be used in hosted display templates to show along with your search results.
The title of your search. This could be anything, the name of your company or the type of products you sell.