Campaigns allow for products to be merchandised on existing search results pages and allow for the creation of landing pages. Campaigns are used most often to customize a page with a banner, and to add/remove/move products into a different position amongst the results they display in.
How does it work?
Campaigns work by utilizing a trigger. Triggers are terms that prompt a campaign to fire and dictate what products will appear. You are then able to customize the items that appear based on the trigger whether it be adding, removing or rearranging the products as they exist.
Example: Trigger = Black shoe
How can I use it?
Campaigns are unquestionably versatile with how they can be put into action. From applying a banner across each and every search page, to promoting items to appear higher in the search results, campaigns provide complete control over search results and when shoppers see which products.
Campaigns allow you to display advertising content, and hide or promote specific products when a search keyword or category link is used by the visitor. Campaigns may be limited to specific date and time ranges.
Under Merchandising > Campaigns click Add New Campaign
Enter a campaign title, which will be a label for you to read in the list of all campaigns.
Choose a start and end date and time.
You must begin with a trigger - at least one search keyword match or a facet link click that activates the results of this campaign.
Click Add New Trigger.
The queries form allows you to list search keywords, that when entered by the visitor, will trigger this campaign.
For example, you may enter "blue" and choose whether the keyword must exactly match this text or contain it.
You may also enter a field filter - activating the campaign when a visitor clicks the matching facet link. First, choose a field from your feed - for example "color" and enter a value like "blue".
If you enter both a query and a field filter, the campaign will not trigger until both the matching search keyword has been entered and the matching facet link has been clicked.
You may leave either form empty so that the campaign needs only a query or a field filter match.
If you need multiple query values or field filters, each form has an Add New button.
The advertising tool will allow you to display html content in the product search results when a trigger is matched.
Click Add New Content
Choose a location (see below) for your content to display from the type select box, and paste your HTML-formatted ad into the content text area.
- header - Above the product search results (grid/list view)
- banner - Below the header, but still above search results
- footer - Below the product search results (grid/list view)
- left - Below the facet navigation menus.
You can choose specific products to promote to the top of the search results when the campaign is triggered. Note there is a limit of 50 top results products per campaign.
You can choose to add single products or bulk add products
Enter a unique product code from your data feed in the product code field, choose a display order (useful if you're promoting multiple products). For the bulk add products, you to just comma separate a list of product IDs and add them to a merchandising campaign. These IDs must exactly match the values in the ID core field of SearchSpring. There is a 50 product limit for elevations in a merchandising campaign.
When you've added multiple products, you can change the order numbers to change the order in which they appear in the results. The lower the number, the closer they'll be to the top.
You can choose to remove specific products from the search results when the campaign is triggered.
Click Add New Product
Enter a unique product code from your data feed in the product code field.
These products will not be shown in the results if this campaign is triggered.