SearchSpring provides powerful behavioral tracking on customers called IntelliSuggest that automatically elevates high-engagement products, enables advanced store functionality, and unlocks in-depth & actionable insights data for your store. While having IntelliSuggest is not required to make your store’s search work, its benefits are great enough to make an enormous difference in your store’s performance -- and it’s entirely free!
What Does it Do?
Everything begins with our IntelliSuggest Tracking getting installed on your site. Once in place, we begin to record highly valuable customer behavior data on your store: Every click that comes from a product listing page, every time a customer views a product, views their cart, and makes a purchase. This allows us to analyze your store’s customer behavior data into our automated algorithms, insights features, and more.
What are the Benefits?
Automated Product Elevations
Out of the box, the core benefit you’ll gain is our automatic IntelliSuggest Elevations. As its namesake suggests, we intelligently push 10 products to the top of the results for your 5,000 most popular search terms, based on the product engagement for each individual search context.
Context is important. IntelliSuggest Elevations are specific to each search query, so product elevations will be based only on how your customers interacted with products on that exact search. Ultimately, this results in products being elevated that are the most relevant for a specific search, as proven by your customers’ actions.
For example, imagine that customers searching for “trendy shirt” are highly engaged with a shirt that has an interesting design, so we automatically push that product to the top of the page whenever people search for “trendy shirt”.
Meanwhile, customers searching for “comfortable shirt” are most engaged with a plain cotton shirt, so we push that product to the top of the page whenever people search for “comfortable shirt”. This helps further reinforce the most relevant products on each search result page.
IntelliSuggest Elevations use customer engagement data from the past 90 days, and updates on a daily basis. At its core, tracking Clicks is all that’s required for this to work. However, adding Product Views, Cart views, and Sales will greatly enhance the performance of these automated elevations.
There are also some major IntelliSuggest-powered features that you can add on to your account, such as our popular Product Recommendations and Product Insights capabilities. If you already have IntelliSuggest tracking installed and are interested in adding either of these features, please contact your customer success representative.
Having IntelliSuggest tracking installed on your store also enables one of our more popular capabilities: Product Recommendations.
Using engagement data from Product Views, you can leverage automatic up-selling on your store with our “Also-Viewed” recommendations widget, which shows your customers items that are similar to the one they’re currently viewing based on which products other customers viewed in conjunction with this product.
You can also use IntelliSuggest Sales data to create a valuable cross-selling opportunity on your Cart pages with our “Also-Bought” recommendations widget, showing your customers complimentary products that others generally have purchased alongside the products they have in their cart.
One of our most popular insights features, Product Insights is powered almost entirely on IntelliSuggest tracking data. It brings to light both high level and granular views of how your products are performing. With this powerful tool, you’ll gain visibility into product performance, how shoppers interact with your products, and suggested action steps to further optimize performance.
How Do I Get it?
If you’ve already installed IntelliSuggest Tracking and are interested in adding Product Recommendations or Product Insights to your store, please contact your customer success representative.