To create a campaign, begin by going to the Visual Merchandising section and clicking on "Create a Campaign" at the top right of the campaigns list.
The first step is to decide what kind of campaign you'd like create.
- A Search campaign will occur when someone searches for a specific term.
- A Category campaign will take affect when someone visits a category, or any other filter/facet value that you specify.
- A Landing Page is a completely custom set of products created from scratch, which is triggered by a specific Tag link that you can specifically link to from any source on your website, email campaigns, social media, or otherwise. Landing Pages is covered in the article Getting Started with Landing Pages.
If you're creating a campaign to occur on a Search, click the "Search" button. A new question will appear asking you what query you'd like to merchandise. Enter the search term in the text box. When you're ready to go, click "Start Merchandising"
You can also set a campaign based on a "contains" search trigger. Using "contains" means a merchandising campaign will trigger any time a shopper's search query contains your specified search terms. Due to the many possible scenarios where a "contains" trigger can take effect, these types of campaigns are limited to banner creation only. You can create this type by selecting "Advanced" to the right, then changing the query dropdown on the left to "contains".
If you're creating a campaign specific to a category or other facet filter scenario, click the "Category" button. A new section will appear below, prompting you to define a filter. Select a filter from the left side dropdown, and then use the second box on the right to select the value you'd like to merchandise. These boxes are both searchable, so you can more easily find what you're looking for from the list. Then, click "Start Merchandising".
Creating a new landing page is simple - just click the Landing Page button and you'll go straight to editing your fresh landing page. Be sure to read the Landing Pages artcle for more information.