The Search Terms table gives you direct insight into your store's search history. Here you can view specific analytics related to each search query.
The search query that was searched for.
Searches (Total Unique Searches)
The total number of times this query was searched for during a shopper's session on your site. A shopper repeating the same search multiple times during the same session does not count in addition to this. For example, if "shoes" was searched for 3 times in a session, it would be counted only once. You can use this metric to gauge how popular this search query is on your site.
The ratio of how often this search query was the last page a shopper viewed during their session. This can be used to gauge the number of times shoppers end their browsing on this search query.
Calculation: Search Exits / Total Unique Searches
Time After Search (Average)
The average amount of time shoppers spend engaged on your site after searching for this query. You can use this metric to gauge which search terms keep your shoppers on your site the longest.
Calculation: Total Search Duration / Total Unique Searches
Search Depth (Average)
The average number of pages shoppers view after performing this search. You can use this metric to gauge which search terms intrigue your shoppers to continue exploring your site the most.
Calculation: Search Depth (Total number of pages viewed after this search) / Total Unique Searches
The total amount of revenue (excluding shipping and tax) that was gained from transactions where the shopper searched for this term before converting. This is not intended as a weight or percentage attributed piece of total revenue (like the Page Value metric), but can simply be used to identify which searches tend to result in higher revenue relative to other search queries.
AOV (Average Order Value)
The average revenue value per transaction that occurred after a shopper searches for this query. This can be used to focus on how much your converting shoppers tend to spend on a single transaction after making this search.
Calculation: Revenue / Transactions
The total number of transactions that occurred sometime shortly after a shopper searched this query. This can be used to gauge how likely someone searching for this query is to convert, when compared to Orders numbers from other queries on this table.
The average percent of shoppers who made a purchase after searching for this query. You can use this metric to gauge how likely a shopper is to make a purchase after searching for this.
Calculation: Transactions (Orders) / Total Unique Searches
The table has various tools that allow you to easily navigate the data:
- Show Per Page: At the top left, you can select how many rows per page you want to view on this table.
- Search the table: You can filter the table to only show rows that contain certain terms by searching in the box at the top right.
- Export: Clicking an export button at the top right allows you to save a CSV or XLS file of this table. The exported file will include all of the data, not just the table page being viewed.
- Pagination: The pagination buttons at the bottom of the table allow you navigate through each page of the table.