Discover different tools you can leverage in the SMC including Merchandising, Indexing, Insights, and Display settings.
The SearchSpring Management Console (or "SMC") is where you can take advantage of all of SearchSpring's powerful features on your site. From here, you can configure your site's search results behavior, configure dynamic merchandising campaigns, dive into powerful analytics, and more.
The dashboard is what you see when you first log into the SearchSpring Management Console - here you can get a high-level overview of your site's connectivity status, and reports that provide visualizations & breakdowns of your site's search performance.
The three status boxes at the top of the page help you catch a glimpse of where your site's connections and tracking stand. Clicking any one of them will take you to a page with more detailed information with action steps. The analytics below these boxes offer an easily readable overview of your site's Google Analytics tracking.
To learn more, visit the Dashboard Reports article.
While each of these indicators is important, you will want to ensure your Google Analytics is connected and tracking correctly. Nearly the entire dashboard leverages your Google Analytics data to help paint a picture of the current state of your store. Information around metrics like Revenue, Average Order Value, Conversion rate, and even your top 100 search terms all live within the dashboard, powered by Google Analytics.
Index Status Page
The Index Status Page shows the synchronization status of your store's product data and SearchSpring. We typically update your index every 24 hours automatically. However, if you want to update sooner you can do so here. If there was an error with your index, it will be highlighted on this page.
This page's sole focus is the existing status of your product data sync with SearchSpring. Indexing is the process where SearchSpring looks at the data you are passing us from your ecommerce platform (or a file) and updates it based on the most recent data. For instance, if you change the price of a product, add or remove products, or want to add a new Field/Attribute to you store, you would need to index with SearchSpring after making the change in your cart so that we have your most recent product information.
If you should ever need to immediately index, you can use this page to manually re-index your site.This is especially useful when you absolutely need your product changes to be updated as soon as possible. Depending on the site, which cart you're using, and how many products you have, indexing can take anywhere from a few minutes to several hours.
Fine Tuning Your Relevancy
You can influence your site's relevancy by configuring redirects and synonyms.
Redirects are a way for you to send your shoppers to a specific page on your website rather than showing the normal assortment of search results. This is particularly helpful when a customer searches for something like "contact info" or "return policy". You wouldn't want to try to show results for these searches - instead, you can send them directly to the "Contact Us" page.
You can also use redirects to send shoppers to a specific category page. For example, if you see that many people are searching for "shirts" you can set up a redirect to send shoppers to your shirts category page instead of the search results page.
Synonyms refine your shoppers' search by replacing commonly used keywords with terms that are similar in meaning. In doing this, shoppers are shown results for more relevant products. Using Synonyms effectively creates a better shopping experience for your customers by allowing them to focus less on the search terms they use and more on the products they are interested in.
Display settings change how your site looks for customers visiting your site. Facets (also known as filters or faceted navigation) are how your shoppers narrow down their results to find the products they're looking for. You can adjust how your facets are displayed on the Faceting page.
Sorting Options give your shoppers the option to change the order in which products are displayed. The default is usually to display the most relevant or best selling products first, but you can also configure the option to sort alphabetically, by price, or any custom sort option you want to create. Sort options are found in the Sorting page.
If you want insight as to how your products are being displayed, you can check out our Search Preview tool. Search Preview shows you all of your products and faceted navigation, along with complete search functionality. This tool allows you to quickly and easily view search results for your site, and explore why each product appears where it does.
If you want to create a promotion, feature specific products, or add banner content to any SearchSpring powered page, you can do so through our Merchandising tools. Merchandising allows you to promote specific products based on particular queries, or create rules that dynamically target products based on their attributes. As your product data updates, so too will the product listings affected by these merchandising rules.
Product Boosting Rules are great is you want to affect a broad number of products with a few simple steps. However, you can also promote products individually to give you precise control of how your products appear on a search or category page. Inside Visual Merchandising, you can arrange specific products by drag and dropping them to your desired location.
You can also inject rich advertising content into any SearchSpring powered page. You can insert banners, video content, or any custom HTML. Aside from customizing any search or category page, you can create a completely unique page of products called Landing Pages, which have their own URL so that you can link to it from any source on your website, email campaigns, social media, or otherwise.
Leveraging merchandising features is the easiest way for you to act upon the reporting data you see within SearchSpring.
Reporting and Insights
SearchSpring's Insights and Reporting features help you understand areas of success and opportunities for optimizing your site, and gives you valuable information about how your shoppers are looking for your products.
Basic Reports are powered solely by SearchSpring. These unique reports provide you visibility into your shoppers' interactions with your store. The Zero Results Searches Report, one of many reports in the SMC, shows searches that yielded no results on your site. Reports like this can be leveraged to help improve Relevancy and, ultimately, your store's performance.
Our Search and Category Insights Reports are a unique blend of SearchSpring data and your Google Analytics data to provide a one-of-a-kind view of your store. By combining the two data sets, we provide a holistic view of your site's performance on a per query or, per category basis. Use these Insights Reports to dig deeper on specific SearchSpring powered pages.
Product Insights brings to light both high level and granular views of how your products are performing. With this powerful tool, you’ll gain visibility into product performance, how shoppers interact with your products, and suggested action steps to further optimize performance.
Revenue Insights is an entirely unique way of breaking down the way that your revenue relates to how users interact with SearchSpring on your store. This report provides the distinct value of showing you how much each SearchSpring feature contributes to purchases made by customers.