You can change where your campaign is taking affect with the Context Toolbox. The initial view of this toolbox shows you the list of pages where the campaign will take affect. By default, you'll have the one page that you set up when creating your campaign.
You may see an additional "Segment" tab within this toolbox. To learn more, please see Context: Segments
Changing page context
If you want this campaign to occur on more than one different page on your site, click the "Apply to Another Page" button at the bottom of the toolbox, or edit an existing one by clicking the blue edit symbol to the right of that page in the list.
While adding or editing a page, an popup appears to allow you to easily set up the page target. A single page can include any combinations of conditions: Search Queries and Filters.
To specify a query or filter for the page, simply click "Add New Query" or "Add New Filter".
Once you're done, click "Done" at the bottom right to save your changes and return to the page list.
If you'd like to go back without saving your changes, click the "X" at the top right.
A page typically only needs to have one search query or one filter, unless you need to create a campaign that affects a very specific shopper scenario.
You can set your campaign to affect any page when a shopper's search contains a specific word.
To switch to this mode, click the "Advanced" checkbox to the right, then select "contains" from the dropdown to the left. You can also switch back to a "is" search query in this way.
If you have more than one page set up, you'll now see them all in the list of pages. The blue line at the left of a page indicates that this page is the one currently being previewed in the product grid.
Different pages will show different sets of products. You can switch between which one you're previewing by clicking on the page itself. To remove a page, click the grey minus symbol at the right of a page in the list.
Multiple pages involving categories / filters
Due to the complex nature of respecting products' inclusion in specific categories and filters, you cannot pin products when there are multiple pages involving filters on a campaign. You can, however, have multiple search pages without any restriction.
Multiple conditions for a page
Complex page scenarios for very specific situations can be set up include more than condition for a single page.
For example, let's say you wanted to merchandise for any customer that searched for "tops" and then used facets on the search results page to filter the products by the color "silver", and by the material "polyester". You would set up a single page to include all 3 of these conditions.
Remember, every single condition for the page must be met at the same time for it to take affect.