The Referring Queries report can be used to find out how much traffic your store is getting as a result of people clicking on a search result in a search engine (such as Google). This report shows how many people clicked through from which search engine per day, as well as details the most common queries that were searched on the engine that resulted in the follow-through.
The date selector at the top right of the page is used to change the range of dates for which you'd like to view details of this report. This reporting can be viewed up to two years back from the current date.
The chart shows you how many result links to your site from search engines were clicked on by your shoppers each day within your selected date range. You can hover over the graph to see a detailed breakdown of each day, and you can click the legend items to disable or enable a metric from showing on the chart.
This number shows the total number of referral clicks from search engines for the entire duration of your selected date range.
Average Referrals / Day
This number shows the average number of referral clicks from search engines per day for the duration of your selected date range.
The number of different search engines that resulted in clicks through to your site.
Unique Referring Queries
The number of different distinct search queries on search engines that resulted in a click through to your site.
Search Engine Activity
The Search Engine Activity table highlights how much traffic and search terms that came from each search engine.
The name of the search engine.
The total number of times shoppers landed on your site by clicking through from a result on that search engine.
The number of distinct pre-populated queries that users landed on your site after clicking a result from this search engine.
The Query Breakdown table gives you a more in-depth analysis of exactly which queries brought users to your site, and which query results page on your site that shoppers landed on as a result.
The name of the Search Engine.
Search Engine Query
What the shopper was searching for on that search engine. Often times, Google will hide the search term from reports.
Site Search Query
The search results page that the shopper landed on after clicking on a result from the search engine.
The number of times that search engine query was searched and clicked resulting in this site search query.
The table has various tools that allow you to easily navigate the data:
- Show Per Page: At the top left, you can select how many rows per page you want to view on this table.
- Search the table: You can filter the table to only show rows that contain certain terms by searching in the box at the top right.
- Export: Clicking an export button at the top right allows you to save a CSV or XLS file of this table. The exported file will include all of the data, not just the table page being viewed.
- Pagination: The pagination buttons at the bottom of the table allow you navigate through each page of the table.