The Searches report shows how many search queries occur on your store, and also breaks down how popular each query is. This report is a valuable way to see what your shoppers are looking for, with a convenient link to merchandise each term.
A search on this report refers to the full text that a shopper typed into the search box, which can include any number of words.
Note: For performance reasons, this report is limited to the top 10,000 groups of queries (10,000 rows in the table)
The date selector at the top right of the page is used to change the range of dates for which you'd like to view details of this report. This reporting can be viewed up to two years back from the current date.
The chart shows you how many unique search queries were performed each day in your selected date range. This chart is helpful in measuring the variance of what people are searching for each day. The greater the number, the more varied the terms that people are searching for.
Total Unique Searches
This number shows the total number of unique search queries for the entire duration of your selected date range.
Average Unique Searches / Day
This number shows the average number of unique search queries per day for the duration of your selected date range.
If you have a query replacement set up for a term, it will show what the shopper originally typed, not what the search was changed to.
Search Query (similar queries combined)
The unique search query value. Similar search queries are grouped together to help better identify trends in what people are searching for.
Number of Unique Searches
The total number of searches for that specific query over the selected date range. The more commonly occurring terms should have more attention paid to them.
The Actions column provides helpful links that will allow you to go directly to a merchandising campaign for this search query. If a campaign for one already exists, it will take you to the existing campaign. If not, it will automatically create a new campaign for you based on the term.
The table has various tools that allow you to easily navigate the data:
- Show Per Page: At the top left, you can select how many rows per page you want to view on this table.
- Search the table: You can filter the table to only show rows that contain certain terms by searching in the box at the top right.
- Export: Clicking an export button at the top right allows you to save a CSV or XLS file of this table. The exported file will include all of the data, not just the table page being viewed.
- Pagination: The pagination buttons at the bottom of the table allow you navigate through each page of the table.
Compare Date Ranges
On this report, you can compare two different date ranges against each other to get a better idea of changes in patterns over time on your store.
To compare different date ranges, open the Date Selection at the top right. Select your main date range as your normally would.
Then, select the compare checkbox.
A dropdown appears:
- Previous Period: The same number of days as the main date range immediately prior to the main range.
- Previous Year: The same exact days, except in the year prior to the main range.
- Custom: Allows you to hand-select exact days to compare against.
Once you are completed and click "Update", the report will show both sets of reporting data at once.