SearchSpring's Basic Reports offer a wide range of day-to-day analysis of specific metrics related to the activity and performance of your store. All reporting can be viewed up to two years back from the current date.
The Overall Search Activity report gives you a broad overview of SearchSpring request activity on your store. It can be used to see not only how much traffic you're getting per day, but to break down which queries came from shoppers, search engines, or a custom group of IP addresses set by you.
For more details, check out the Overall Search Activity Report knowledge base article.
The Searches report shows how many searches occur on your store, and also breaks down how popular each query is. This report is a valuable way to see what your shoppers are looking for, with a convenient link to merchandise each term.
For more details, check out the Searches Report knowledge base article.
The Zero-Results report gives you a comprehensive view into the instances where someone searches for something on your store and no products are found. Using it can give you insight into what people want that you don't have, find common spelling mistakes, and guides you to create synonyms to improve results.
For more details, check out the Zero-Results Report knowledge base article.
The Keywords report breaks down all of the searches on your store and identifies the most commonly occurring words. This can help you gain a more general feel for what kinds of things people typically look for on your site.
For more details, check out the Keywords Report knowledge base article.
The Filters report provides a shopper-usage analysis of the Faceting Filters on your site. You can view which fields (such as "color") are most often clicked by customers on a day-to-day basis, as well as what field-value sets (such as "color: red") are selected most often. This can be helpful for demographic analysis as well as refining your store's products based on customer demand.
For more details, check out the Filters Report knowledge base article.
Similarly to the Filters report, the Sorts report shows you what your shoppers are sorting products by after performing a search or when going to SearchSpring-powered category pages on your site. This report can help you identify what sorting metrics are most important to your customers.
For more details, check out the Sorts Report knowledge base article.
When a search engine such as Google is indexing your site to reference in its search results later, it will perform queries on your site. This report shows you how many SearchSpring queries are being performed, and which search engine performed them.
For more details, check out the Search Engine Indexing Activity Report knowledge base article.
The Referring Queries report can be used to find out how much traffic your store is getting as a result of people clicking on a search result in a search engine (such as Google). This report shows how many people clicked through from which search engine per day, as well as details the most common queries that were searched on the engine that resulted in the follow-through.
For more details, check out the Referring Queries Report knowledge base article.
The IntelliSuggest Events report shows you how many key interactions shoppers have had on your store, effectively giving you an overview of your site's conversion funnel on a day-to-day basis. The report breaks down the number of search clicks, product views, cart views, and sales on your site.
For more details, check out the IntelliSuggest Events Report knowledge base article.