The Keywords report breaks down all of the searches on your store and identifies the most commonly occurring words. This can help you gain a more general feel for what kinds of things people typically look for on your site.
The date selector at the top right of the page is used to change the range of dates for which you'd like to view details of this report. This reporting can be viewed up to two years back from the current date.
The chart shows you how many unique words were included in search queries each day in your selected date range. Higher numbers on this chart indicate a greater variance in individual words that occur within search queries.
Total Unique Keyword Searches
This number shows the total number of unique search words for the entire duration of your selected date range.
Average Unique Keyword Searches / Day
This number shows the average number of unique search words per day for the duration of your selected date range.
Keyword (similar terms combined)
The unique search query word. Similar words are grouped together to help better identify trends in what people are searching for.
Number of Unique Searches
The total number of searches that included this search word over the selected date range. The more commonly occurring terms should have more attention paid to them.
The table has various tools that allow you to easily navigate the data:
- Show Per Page: At the top left, you can select how many rows per page you want to view on this table.
- Search the table: You can filter the table to only show rows that contain certain terms by searching in the box at the top right.
- Export: Clicking an export button at the top right allows you to save a CSV or XLS file of this table. The exported file will include all of the data, not just the table page being viewed.
- Pagination: The pagination buttons at the bottom of the table allow you navigate through each page of the table.