Category Insights utilizes both SearchSpring and Google Analytics data to present important metrics breakdowns for each SearchSpring Category integration on your site. You can use this report to analyze how shoppers are interacting with the various SearchSpring-powered category pages on your site, and you can take action directly from this report.
Category Insights are based off of Categories installed on your site via Front-End Background Filters, so they will only appear if you are utilizing SearchSpring's Category Page installations, and if you have Search/Category Insights feature enabled. Contact your customer success representative for more information.
The date selector at the top right of the page is used to change the range of dates for which you'd like to view details of this report. This reporting can be viewed up to two years back from the current date.
The name of the category page.
Requests can help you gauge how engaged shoppers are within a category. It shows the total number of times a product set was requested by and shown to a shopper on this category page. This includes when a shopper originally landed on the category, as well as each time a shopper clicks a filter, and changes pagination (goes to page 2 of results, etc).
Tip: Compare "Requests" to "Visits" to compare how many people are viewing a category (Visits) versus how engaged they are with the category (Requests).
The number of products that are in a category.
A "bounce" is when a shopper viewed this category once, but didn't explore it any further. The "Bounce Rate" is the percentage of shoppers who landed on this category without exploring it further. A higher bounce rate indicates lower interaction from your shoppers on this category.
Calculation: Bounces / Visits
Each time a transaction occurs on your site, Google Analytics identifies the pages that the purchasing shopper visited prior to making their purchase. It then splits out the revenue from the transaction to each page that was viewed, effectively giving monetary credit to that page.
The Page Value metric can be used to identify a category's financial influence by showing its share of revenue. Category pages with higher Page Value have a higher tendency to be viewed by customers who eventually make higher purchases.
A Visit (or Session) identifies a group of shopper interactions grouped within a period of time. Sessions of a single shopper are typically split apart if they go for longer than 30 minutes without visiting a new page. You can use Sessions to determine how many times shoppers have a web browsing session in which they viewed this category.
The number of times this category was the first page a shopper landed on during their Visit (See "Visits" above). This can be used to gauge the number of times shoppers begin their browsing on this category.
Entrances is a subset of Page Views, and can be compared to the Page Views column to determine the ratio of how often this category is the first page a shopper landed on.
Page Views indicate the number of times a category page was loaded or refreshed in a shopper's browser. This count can include the same shopper going to the category multiple times, or shoppers going one time.
This number will always be lower than (or equal to) the "Requests" column, since Requests include the original product listing load in addition to every product set change after the page is loaded (such as clicking facets and pagination). Page Views simply counts when the page itself loads in the browser.
Tip: You can determine the ratio of how much your shoppers are clicking on pagination/facets on this category by comparing the Page Views column to the Requests column.
Unique Page Views
A unique page view is counted for each visit this category was viewed during, regardless of how many times it was viewed during that visit. If a single visit included 1 view of this category or 20 views, it will still count for a single Unique Page View.
Avg Time on Page(s)
The average amount of time (in seconds) that shoppers spend on this category page before moving to a different page.
Calculation: Total Time on Page / (Page Views - Exits)
The ratio of how often this category was the last page a shopper visited during their Visit (See "Visits" above). This can be used to gauge the number of times shoppers end their browsing on this category.
Calculation: Exits / Page Views
If you'd like to take some additional control over the behavior of a category page, you can simply click the "Merchandise" link in the Actions column, which will take you directly to a campaign for that category.
If a campaign already exists for it, it will take you to the existing campaign. If not, it will create a new one for that category.
The table has various tools that allow you to easily navigate the data:
- Show Per Page: At the top left, you can select how many rows per page you want to view on this table.
- Search the table: You can filter the table to only show rows that contain certain terms by searching in the box at the top right.
- Show/Hide Columns (Gear): Clicking the gear icon at the top right allows you to select which columns you'd like to show or hide on the table, helping you to focus on what's important to you.
- Export: Clicking an export button at the top right allows you to save a CSV or XLS file of this table. The exported file will include all of the data, not just the table page being viewed.
- Pagination: The pagination buttons at the bottom of the table allow you navigate through each page of the table.