The Zero Results report gives you a comprehensive view into the instances where someone searches for something on your store and no products are found. This report:
- Gives you insight into what people are looking for that you don't have
- Shows you common spelling mistakes
- Guides you in creating synonyms for common zero-result terms to help reduce times where customers can't find any products
The remainder of this article shows you how to use this report.
Note: For performance reasons, this report is limited to the top 10,000 groups of queries (10,000 rows in the table)
The date selector at the top right of the page is used to change the range of dates for which you'd like to view details of this report. This reporting can be viewed up to two years back from the current date.
The chart shows you how many total zero-result searches were performed each day in your selected date range. With careful fine-tuning of your store's data, creating synonyms, and using merchandising campaigns, this graph will ideally go down over time.
Total Unique Searches
This number shows the total number of zero-result searches for the entire duration of your selected date range.
Average Unique Searches / Day
This number shows the average number of zero-result searches per day for the duration of your selected date range.
Shows you what the search query was that returned zero product results.
If your site has any custom Front-End Background Filters configured, you'll see which filters may have applied and/or had a potential role in causing zero results to appear for that search query.
Total Unique Searches
The total number of searches for that specific term over the selected date range. The more commonly occurring terms should have more attention paid to them.
The final column of the table will show what Synonym action you can take for this query. If a synonym already exists for this query, there will be a link saying "Edit Synonym". If there is no existing synonym, there will be a link saying "Create Synonym". Visit the Synonyms article to learn more about managing these.
The table has various tools that allow you to easily navigate the data:
- Show Per Page: At the top left, you can select how many rows per page you want to view on this table.
- Search the table: You can filter the table to only show rows that contain certain terms by searching in the box at the top right.
- Export: Clicking an export button at the top right allows you to save a CSV or XLS file of this table. The exported file will include all of the data, not just the table page being viewed.
- Pagination: The pagination buttons at the bottom of the table allow you navigate through each page of the table.
Compare Date Ranges
On this report, you can compare two different date ranges against each other to get a better idea of changes in patterns over time on your store.
To compare different date ranges, open the Date Selection at the top right. Select your main date range as your normally would.
Then, select the compare checkbox.
A dropdown appears:
- Previous Period: The same number of days as the main date range immediately prior to the main range.
- Previous Year: The same exact days, except in the year prior to the main range.
- Custom: Allows you to hand-select exact days to compare against.
Once you are completed and click "Update", the report will show both sets of reporting data at once.