Revenue Insights is an entirely unique way of breaking down the way that your revenue relates to how users interact with SearchSpring on your store. This report provides the distinct value of showing you how much each SearchSpring feature contributes to purchases made by customers. It breaks down and attributes these numbers in a different way than Google Analytics does on your SearchSpring Dashboard in order to provide you with a view into SearchSpring revenue metrics.
The basis of this report is how shoppers use SearchSpring features before making a purchase. The final numbers rely on SearchSpring IntelliSuggest integration and the total store revenue numbers might vary from other reporting sources. This report is intended to highlight general patterns in SearchSpring usage relative to purchases.
How it's Done
We begin by looking at a customer's purchase. From there, we take a look back at all of the SearchSpring interactions that user had prior to making their purchase.
Once we've gathered all of the pre-purchase touch points, we sort them into buckets and count up how much percentage of each touch type (Search, Navigation, or Recommendation) occurred compared to the total of all touches. In the example pictured above, Search occurred 2 times out of the 4 total touches, so it counts for 50% of this purchase's touch points.
Then, we take the purchase amount ($40) and split it out by each touch point's percentage. Therefore, Search is attributed $20, which is 50% of the purchase price.
The Non-SearchSpring amount is only attributed value when there is a purchase that did not touch SearchSpring features in any way. In this case, the entire purchase value is attributed to Non-SearchSpring. You can use the AOV (Average Order Value) on the Revenue page to determine if you're missing out on any potential Revenue by not having all of your purchases covered by SearchSpring features.
We go through this process on every single purchase reported to SearchSpring via IntelliSuggest tracking and accumulate the values for each SearchSpring feature. Then we present you with the day's total values for each feature, for each day, on your site. You can see these daily values in the table at the bottom of Revenue Insights:
These daily values are also conveniently laid out in an area chart on this page to visually represent how much revenue each SearchSpring feature impacts on your store: