Product Insights brings to light both high level and granular views of how your products are performing. With this powerful tool, you’ll gain visibility into product performance, how shoppers interact with your products, and suggested action steps to further optimize performance.
At the top of the overview page, there are highlights showing the top Viewed, Grossing, and number of Transactions product for the selected timeframe. Below the highlights are the Performance Quadrants, which is a breakdown unique to SearchSpring that shows groups of products that are Underexposed, Overexposed, and Best Performers, with suggested action steps for each group. Is a product overexposed? Try checking for product page issues, or lower the price. Beyond the quadrants you’ll find the Breakdown table, which has highly detailed information about every touched product. From views to carts to revenue, there are many ways to breakdown, sort, filter, and analyze this raw information.
The Product Detail page shows an even more advanced breakdown of an individual product’s performance. The highlights show which quadrant it lands in with its associated actions, the total revenue and conversion rate. Next you’ll find the Transaction Funnel, which visualizes the rate at which shoppers click, view, add to cart, and purchase this product. Device Usage highlights how people interacted with your product on phones, tablets, and desktop computers. The Trends graph shows the performance of various metrics over time. At the bottom of this page you’ll find the Search History, which shows all of the queries that shoppers used to get to this product. In addition, there is a Referrers table, which shows where all shoppers came from, and how often – be it Facebook, Google results, or SearchSpring.