Product Boosting Rules change the way retailers manage products on their site. Instead of telling your ecommerce software where to put items individually, merchandisers create rules based on product attributes and the system dynamically orders products. This approach is simpler, more intuitive and reduces mistakes.
Product Boosting Rules allow you to create rules that will dynamically boost products with certain attributes to the top of your organic results set (after your explicitly promoted products). These rules will continue to stay in affect and re-order your products in real time as their information changes.
How To Use Boosting Rules
Let’s say that you want this category page to feature Red products, with the highest price products showing up first. Instead of manually finding every red product and dragging them each to the top, the new Product Boosting Rules in Visual Merchandising can do it for you!
1. Select a Campaign
To begin, either create a new campaign in Visual Merchandising to play around with, or go to an existing campaign.
2. Add a Rule
If you have Boosting Rules enabled on your site, you’ll see the new Boosting icon in the toolbox to the right. Click “Add Boosting Rule”.
3. Select a Field
Select any of your fields from the list (such as “price” or “color"). You can type in the “Filter” box to quickly find a field you’re looking for.
4. Select a Boosting Type
Once you've selected your field, you can choose what kind of match or behavior you'd like it to boost with. The boosting type you select here will change what you can control on the right side of this dropdown.
- "is" groups products with all of the matching values you enter and pushes them all to the top. This can be useful for promoting specific brands or other types of products.
- "is not" groups products with all of the matching values you enter and pushes them to the bottom. This can be useful for demoting product groups.
- "is sorted" sorts all products in this group from "High to Low" or "Low to High". This can be useful to sort sets of products by price, performance numbers, scores, ID, newness, or alphabetically.
Number fields also have these boost types available:
- "is more than" and "is less than" group products based on a number criteria and pushes them to the top. This can be useful if you want to promote all products that are above a certain price, below a certain number of days old, or have a performance number above a certain point.
5. Select What to Boost
- "is" or "is not": You can type in what you’d like to boost by (such as “red”) or select a known value from the dropdown. Add as many different values here as you'd like to group in this boost rule.
- "is sorted": You can toggle it sorting "High to Low" or "Low to High” by clicking it.
- "is more than" or "is less than": Enter the number you'd like to be the cut-off point for this product group. For example, you could boost products where Price is more than "50".
Here is our completed set of boost rules. A group of products including several colors of red are being boosted to the top, and then those products are being sub-sorted by Price, High to Low. The non-red group of products will also be sub-sorted by descending price.
After setting some boost rules, you can see the boost rules in action as shown in the "Boosts" section now visible on each product. When a product no longer matches a boost rule, it will say "None matching" for that rule. This is helpful in identifying where each subgroup of boosts begins and ends.
6. Save the Campaign
Click the Save icon at the top of the merchandising toolbar, and click one of the Save options to save your changes.
7. See it in Action
Done! Go see your automatic boosting in action by accessing the category you’ve boosted on your site, or in Search Preview.
8. More Complex Boosting Rule Sets
You can add more boosting rules, delete ones you’ve made, or re-order them. Remember, the top boosting rule will always be the first priority.
Boost Rules with Missing Product Data
If you've set a boost rule in the past and the field its using (such as "promo_price") no longer exists in your products, the rule will still appear as a greyed out version that is inactive. If the data comes back later, the rule will resume being active. You can still remove and rearrange disabled rules.